Physical fitness is a measure of the body's ability to function effectively and efficiently in work and leisure activities. It also assist with resisting illnesses, and meeting emergency situations.

A person who is fit is capable of living life to the fullest. A person who is living life to it’s fullest usually wants to look good while doing it. CBF Fitness Apparel encourages women to live well and look great. CBF’s founder Kia Manson personally uses physical fitness as a form of self love. Her hope is that by sharing some of her favorite gym leggings this will encourage other women to do the same.